Social Media Marketing
In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand.
Here are few tips GMS recommends. We can assist with your content marketing (creating and distributing relevant and valuable content) to expand your social media presence, increase brand awareness, and build your business:
Be consistent – Make a plan for what you’re going to post and how often and stick with it.
Choose the right platforms - Pick the social networks that work best for your specific type of business, specific customer and demographic. Don’t be a “Jack-of-all-trades” and a master of none.
Format content to optimize each platform – All your posts should be different, even if they are delivering the same message. For example: Photos for Instagram, long posts for LinkedIn, videos and memes for Facebook, short and snappy announcements on Twitter.
According to Hubspot, 92% of marketers in 2017 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.
And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results.
Take a look at the 7 reasons social media marketing is NOT optional in 2020:
Common Misunderstandings About Social Media Marketing
Social Media is not your online store. Sales are not made on Facebook, Instagram, and Twitter, but strategic social media posts can drive quality leads into your website where a sale can be made.
Organic social media posts are not effective but they do serve a purpose. In 2019 it can be difficult to gain any meaningful traction on social media without paid advertising. However, keeping an active social media presence is critical to your website’s overall SEO. Google views social media activity as a sign that your company is active and relevant. Publishing posts on a weekly basis is important if you want to show up in relevant Google searches.
Social Media ads are not expensive, if done correctly. It’s easy to waste money on advertising if you don’t understand how to effectively target the right audience. Any given golf product or service is not necessarily relevant to everyone who plays golf. Being able to identify your target customers, deliver them relevant and engaging content, and then funnel them to a website that is designed to convert sales is the secret to success when it comes to social media marketing.